TechCrunch Japanese アーカイブ LimeJuiceの携帯SNSはシンプルで使い勝手がいい—普及の可能性あり
ユーザーがアカウントを作るとき、他の人が簡単にそのユーザーを見分けられるような特徴を入力する（長身、ブロンド、赤いドレスなど。その後、別の集まりに出たときは、衣服など、単にその晩にあわせた特徴をアップデートするだけでよい）。
パーティーにおいて、携帯で自分の特徴を入力してアカウントを作ると、他のパーティー参加者を特徴から検索してメッセージのやりとりができるようになるということみたいです。
LimeJuiceはベータテストのために何度かパーティーをスポンサーしてきた。その結果は期待のもてる参加率だったという。それぞれ平均40人から50人が参加し、一晩のパーティーでのサービスの利用時間は1人あたり1.5時間、平均10回テキスト・メッセージを送った。（一部のユーザーは最大180回もメッセージを送ったという）。 あるパーティーでは2千500以上のメッセ−ジが参加者の間でやり取りされた。
ベータテストも好調だったらしいです。しかし、実にアメリカ的なノリなので、日本では厳しいですかね。
・Lime Juice―Flashが分かりやすい
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